Branding and differentiation
- Created by: 10morganj
- Created on: 17-10-13 13:52
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- branding and differentiation
- businesses like to have a strong brands in thier portfolio although not all do have them
- branding is one way to differenciate one company from another
- the opposite of branded prouduct is a generic one where
- strong branding often leads to succesful prosuct trail and repeat puchase
- Branding can allow premium pricing to take place
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