Branding and differentiation

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  • branding and differentiation
    • businesses like to have a strong brands in thier portfolio although not all do have them
    • branding is one way to differenciate one company from another
    • the opposite of branded prouduct is a generic one where
    • strong branding often leads to succesful prosuct trail and repeat puchase
    • Branding can allow premium pricing to take place


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