the action or business of promoting and selling products or services, including market research and advertising. 4 P'S
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PRODUCT TRIAL
A temporary offering intended to provide market information by allowing consumers to examine, use or test a product prior to fully committing company resources to a full launch.
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REPEAT PURCHASE
A repeat purchase is often a measure of loyalty to a brand by consumers and is often taken into account by marketing research professionals to evaluate a business.
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PRODUCT LIFE CYCLE
The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. Not all products reach this final stage. Some continue to grow
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BRANDING
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.
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DIFFERENTION
the action or process of differentiating or distinguishing between two or more things or people.
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Other cards in this set
Card 2
Front
PRODUCT TRIAL
Back
A temporary offering intended to provide market information by allowing consumers to examine, use or test a product prior to fully committing company resources to a full launch.
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