product portfolio
- Created by: Hetal M
- Created on: 10-05-17 18:38
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- boston matrix
- problem child
- low market share, high growth rate
- products have potential but needs heavy investment to grow
- how valuable is it
- useful for analysing decisions for the product
- only a snapshot of the current position
- little/no predictive value
- focuses on market share and market growth
- ignores the development and competitive advantage issues
- dog
- low market share, low growth rate
- usually sold or closed
- market share = does the product have high/low market share?
- market growth = are the numbers of customers in that market growing?
- problem child
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