business unit 1 0.0 / 5 ? Business StudiesdefinitionsASEdexcel Created by: CourtneyWattsCreated on: 02-06-16 21:15 owner of the name franchiser 1 of 14 rents the name franchisee 2 of 14 owner has no seperate identity to the business unlimited liability 3 of 14 stars, question marks, cash cows, dogs, product portfolio boston matrix 4 of 14 product has something added to it to allow it to have another growth period or a longer maturity phase extension strategy 5 of 14 range of products owned and operated by a firm product portfolio 6 of 14 outside of you, need to be more motivated extrinsic 7 of 14 two faced theory, hygeine and motivators herzberg 8 of 14 motivated to achieve their basic needs and reach self actualisation maslow 9 of 14 managers have more interest in their workers mayo 10 of 14 motivated by money, paid on how many items they produce taylor 11 of 14 to make the product appear clear product placement 12 of 14 when you pay someone to wear your product endorcement 13 of 14 function, cost and aesthetics design mix 14 of 14
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