Media Audience
- Created by: ChickenBalls
- Created on: 27-01-16 16:32
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- Audience
- McQuail's Uses and Gratifications
- Personal Identity: finding reinforcement for personal values, models of behaviour, gaining insight to one's self.
- Information: seeking advice on practical matters or opinion, satisfying curiosity and general interest, learning.
- Integration and social interaction: carrying out social roles, enabling one to connect with family, friends and society.
- Entertainment: escaping from problems, relaxing, emotional release, sexual arousal.
- Communication Theories
- Hypodermic Needle: the audience is injected with ideas.
- Two Step: information is shared from person to person.
- Audience as a Mass
- Atomised: cut off from other people like separate atoms.
- Interpellation: the media hail us as an individual.
- Herbert Blumer
- Untitled
- 1950, "The mass is very loosely organised and is not able to act with the unity of a crowd.
- Stuart Hall
- Audiences are either dominated, opposed or negotiated towards a text.
- Reception Analysis: how we take things in from the media, what we consume and then what we use.
- Citizen Journalism
- Strengths
- Instant news by the public
- Global society seen in a few hours
- Aid is faster
- More interesting and updates are fast
- Weaknesses
- Fakes can be created and lied about
- Shaping of the story
- Over-exageration and misinterpretation
- Strengths
- Cultivation Theory
- One text does not have much effect but years of violence will make you less sensitive to violence.
- Desensitisation is when a person is when someone becomes less bothered about reality.
- McQuail's Uses and Gratifications
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