AO2: Tackling obesity
- Created by: theninjaemu
- Created on: 02-11-16 09:21
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- AO2: Tackling obesity
- Using informational social influence
- Sports stars appearing in healthy living adverts
- Celebrities with influence e.g. chefs (Jamie Oliver)
- Science/PE teachers informing children about obesity
- NHS workers e.g. GP's and dietary specialists warning of obesity risks
- Using normative social influence
- Health promotion showing what peers are doing
- Posters in school canteens and offices
- Showing what others have done to lose weight e.g. fitness programmes
- Health promotion showing what peers are doing
- Why ISI and NSI will work
- ISI
- Authorities have better information
- Accepting their opinion because they are more likely to be 'right'
- People want to be 'right,' and so follow the behaviour of an authority
- About who has the better information
- NSI
- About norms
- People follow the main behaviours of the group, because they don't want to be rejected
- Emotional process rather than cognitive
- ISI
- Authority figures (Milgram: 1963)
- Research shows people are more likely to obey an authority figure
- The 'experimenter' wore a lab coat to appear more authorative
- In variations where the 'experimenter' was not an authority figure i.e. a member of the public, obedience levels fell
- Using informational social influence
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