Advertisement - representation
- Created by: LunaShomeiRose
- Created on: 26-11-19 18:54
View mindmap
- advertisement
- type of text that can be read for meaning
- intend to persuade (e.g buy product, change behavior, be informed)
- where found?
- posters/billboards
- websites
- social media
- emails
- apps
- cinema/tv
- radio
- public transform
- merchandise
- post
- advertorials (articles, newspapers, magazines)
- features of visual adverts
- brand logo + colour scheme
- slogan
- aim: being striking / memorable
- images emphasized rather then words
- reliance on symbols + stereotypes
- what to evaluate
- how words, images, sound work together to communicate message
- purpose of ad + how it fulfills purpose
- conventions it uses
- opinions formed from it + are theses the intended opinions
- type of text that can be read for meaning
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