Types of representation

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  • types of representation
    • gender
      • male characteristic often portrayed as better
      • women often sexualised
      • stereotypes can be challenged, however
    • audiences make assumptions based on representation
      • appearance
        • age
        • clothes
        • visible disability
        • attractiveness
      • speech
        • accent
        • choice of words
        • use of langauge
        • volume
        • speed
      • behavior
        • naturally
        • predictably
        • empatheticaly
      • visual effects
        • camera angels
        • length of shot
        • editing
        • lighting
    • social groups
      • focus on power and hierarchy (status)
      • media encourages audience to aspire to wealthy upper/middle class lifestyle - working hard, ignoring poverty + inequality causes
      • people with common interest / situations (e.g fathers, unemployed, cyclists)
    • age
      • teenagers = thoughtless + antisocial
      • elderly = vulnerable victims
      • age of models /actors (advertisement /music vids) reflect target audience
    • places
      • dangerous (e.g war zone, back streets at night)
      • welcoming (e.g. middle class family home, sandy beach)
      • simplify the more complicated reality
    • ethnicity
      • non-white people = underrepresented
      • stereotypes + negative representation = common

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