unit 3 building a business

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1. what is the boston matrix for?

  • this allows a business to see how successful there product is in terms of its market share and growth
  • to give money to the business
  • to advertise business
  • to keep the business happy
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2. what is meant by branding

  • a product with a unique character that differentiates them for instance in design or image
  • having a big company
  • being popular with the customers

3. whats quality control?

  • this is making sure the product is of a high standard. and checking the productivity of the product at the end
  • step by step management in checking the quality

4. what are extension strategies?

  • these are used to try prevent sales going to decline e.g) developing a wider product range
  • extensions to the building
  • strategies when selling

5. what is inflow in a business?

  • overall cost total
  • this is cash coming into the business such as sales and sponsers
  • profit a business makes




A handy resource to check progress and make a change during a period of revision. Some of the questions are quite tricky and it will highlight areas that still need to be revised.

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