Unit 3: Marketing 5.0 / 5 based on 1 rating ? Business StudiesMarketingASCIE Created by: alexia.mor.gueCreated on: 04-02-21 09:39 96325811047 Across 1. the value that occurs most frequently in a set of data (4) 4. the buying and selling of goods and services by businesses and consumers through an electronic medium (1, 8) 5. the quantity of a product that consumers are willing and able to buy at a given price in a time period (6) 7. the use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public relations to inform customers and persuade them to buy. (9) 8. the value of the middle item when data has been ordered or ranked. divides data into two equal parts. formula= nº of values/2 (6) Down 2. questions to which a limited number or pre-set answers is offered (6, 9) 3. every member of the target population has an equal chance of being selected (6, 8) 6. identifying and exploiting a small segment of a larger market by developing products to suit it (5, 9) 9. an identifying symbol, name, image or trademark that distinguishes a product from its competitors (5) 10. the end result of the production process sold on the market to satisfy customer needs (7)
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