Business Formulas Unit 1

Market Share (%)

SALES/TOTAL MARKET SIZE x100

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Business Formulas Unit 1

Market Size is calculated by all the sales of different firms in that market sector.

Market Share sales/total market size x100

Market Growth difference between size of old and new market/size of old market x100

Contribution per unit selling price per unit - variable costs per unit

Break-even output fixed costs/contribution per unit

Margin of safety current output - break-even output

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