Marketing Message
The extended Marketing mix
Media Selection
The Budget
The Timescale
1 of 14
Marketing Message
What is your Message?
Why do you think the message is appropriate?
Link it to the research data/ case study/ examples of messages by competitors.
How will the message support in achieving your aims and objectives?
2 of 14
The extended Marketing mix
Remember to cover each of the 7p's
This is your proposal to the business.
Remember to show balance - Negative and positive effect on the business and objectives.
3 of 14
The extended Marketing mix
Price
Place
Product
Process
People
Physical Environment
Promotion
4 of 14
Price
What your proposed pricing strategy
Why this strategy
Explain using the Research or Case study
what impact (positive / negative) will it have on the aims and objectives.
5 of 14
Place
How would the product be distributed?
where would it be placed?
Explain using the Research or Case study
what impact (positive / negative) will it have on the aims and objectives.
6 of 14
Product
What product / service are sold?
what is the packaging / unique features of the product.
where does it sit in the Product Life Cycle?
Explain using the Research or Case study
what impact (positive / negative) will it have on the aims and objectives.
7 of 14
Process
What is the process from when the customer contact the business till they consume the product / service.
How does the consumer buy the product?
Explain using the Research or Case study
what impact (positive / negative) will it have on the aims and objecti
8 of 14
People
Its about the employees and business culture. (Uniform/ training/ age)
Explain using the Research or Case study
what impact (positive / negative) will it have on the aims and objectives.
9 of 14
Physical Environment
What is the outlook of the business?
The facilities/ layout/ physical layout.
Explain using the Research or Case study
what impact (positive / negative) will it have on the aims and objectives.
10 of 14
Promotion
What promotion strategy will you be using?
Explain using the Research or Case study
what impact (positive / negative) will it have on the aims and objectives.
11 of 14
Media Selection
select media appropriate to the context.
When discussing media explain how the promotion will help achieve the objectives. Provide evidence; what research supports this?
12 of 14
Budget
How are you going to spend the budget.
Create a table and account for the money.
Ensure all money is accounted for
Website - Include building of the website/ domain name and maintaining the website.
13 of 14
Timeline
Be realistic
Let it cover the set time and all activities mentioned in the marketing Mix
Explain why you have allocated set times
14 of 14
Other cards in this set
Card 2
Front
What is your Message?
Why do you think the message is appropriate?
Link it to the research data/ case study/ examples of messages by competitors.
How will the message support in achieving your aims and objectives?
Back
Marketing Message
Card 3
Front
Remember to cover each of the 7p's
This is your proposal to the business.
Remember to show balance - Negative and positive effect on the business and objectives.
Back
Card 4
Front
Price
Place
Product
Process
People
Physical Environment
Promotion
Back
Card 5
Front
What your proposed pricing strategy
Why this strategy
Explain using the Research or Case study
what impact (positive / negative) will it have on the aims and objectives.
Comments
No comments have yet been made