Skip to content
Back to quiz
6. Why was the target audience aimed at lower-middle class women in the 1950s?
- To appeal to their need for social acceptance by having clean clothes
- To appeal to their supposed need for innovative domestic technologies
- To appeal to their supposed need of a secure family dynamic
- To appeal to their need for a cheaper price
7. Why was there an increased focus on brands and their unique selling points?
- As it was increasingly popular in the 50s for supermarkets to stock a range of products
- So customers have choice
- So corporations could get more money by selling a product to different audiences
- Because sales were really low