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6. Why was the target audience aimed at lower-middle class women in the 1950s?

  • To appeal to their need for social acceptance by having clean clothes
  • To appeal to their supposed need for innovative domestic technologies
  • To appeal to their supposed need of a secure family dynamic
  • To appeal to their need for a cheaper price

7. Why was there an increased focus on brands and their unique selling points?

  • As it was increasingly popular in the 50s for supermarkets to stock a range of products
  • So customers have choice
  • So corporations could get more money by selling a product to different audiences
  • Because sales were really low