Theories and Studies - Social Influence

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Kelman (1958)
Proposed three types of conformity; compliance, identification and internalisation.
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Linkenbach and Perkins (2003)
Found that adolescents exposed to the simple message that the majority of their age peers did not smoke subsequently were less likely to smoke
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Schultz et al (2008)
Found that hotel guests exposed to the message that 75% of guests reused their towels reduced their own towel usage by 25%
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Found that adolescents exposed to the simple message that the majority of their age peers did not smoke subsequently were less likely to smoke

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Linkenbach and Perkins (2003)

Card 3

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Found that hotel guests exposed to the message that 75% of guests reused their towels reduced their own towel usage by 25%

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