Theme 3

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Types of External growth?
Backwards/Forwards vertical integration, Horizontal integration + Conglomerate Mergers
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Constraints on growth?
Size of market, access to finance, regulation + objectives
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Firm Objectives?
Profit Max(MC=MR), Sales Max(AR=AC), Revenue Max(MR=0) + Satisficing
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How to work out Marginal revenue?
change in revenue ÷ change in quantity
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What is the law of diminishing returns?
The law of diminishing returns implies that marginal cost will eventually rise as output increases (diminishing marginal productivity of labour)
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Types of Internal EOS?
Financial, technical, managerial, marketing + purchasing
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What is External EOS
Changes outside the business but inside the industry which lower unit cost; e.g. New transport network
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3 properties of Dis-EOS
Communication, co-operation + co-ordination
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Short Run showdown point?
Firms will shut down when AVC>AR because every additional unit sold will add to losses.
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Perfect Comp. characteristics?
HALFPPP; Homo. products // Acess to all factors of prod. // Large no. of buyers/sellers // Free Entry + Exit // Perfectly Elastic PED // Profit max // Perfect info
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Monopolistic market characteristics?
Perfect comp. with product differentiation + inelastic PED's
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Oligopoly characteristics?
Top 5 firms = 60% market share, product branding, High barriers to entry/exit, Non-price comp. + Inter-dependant decisions
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Types of collusion (oligopoly)?
Overt and tacit
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Firm behaviour in game theory?
Nash Equilibrium = best strategy knowing the other persons choice // Dominant Strategy = best strategy regardless of other persons choice
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Monopoly Characteristics?
High barriers to entry/exit, Low levels of comp, X-inefficient + lots of intervention
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Third degree price discrimination?
Monopolies charge different groups of customer different prices for the same product; e.g. discounted rail fares for students
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What is a monopsony?
A single buyer within a market; e.g. government dominates market for hiring teachers
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Costs + Benefits of a monopsony?
Costs - Monopsonist could drive supplier out of business, Exploitation of power to push prices down // Benefit - Lower prices for consumers, larger supernormal profit for firms
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Properties of Contestability?
No sunk costs, No barriers to enter/exit, low levels of brand loyalty + access to same tech.
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Labour market failure?
Occupational and Geographical immobility
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Labour immobility solutions?
Training programmes(apprenticeships) and relocation subsidies
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Labour market issues?
Skills shortages(Info/communication + construction), Zero-hour contracts + Youth unemployment(12%)
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Competition Authorities? and their intervention?
CMA; RPI-X, Yardstick competition(standard checks), Rate of return (100% tax on profit above rate) + Merger control
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Factors affecting demand for labour?
Consumer demand, changes in productivity, cost of subs.(capital) + change in price of final good
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Factors affecting supply of labour?
Wage rate, Skills shortages, population size(migration) + non-monetary factors; e.g. risk
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Other cards in this set

Card 2

Front

Constraints on growth?

Back

Size of market, access to finance, regulation + objectives

Card 3

Front

Firm Objectives?

Back

Preview of the front of card 3

Card 4

Front

How to work out Marginal revenue?

Back

Preview of the front of card 4

Card 5

Front

What is the law of diminishing returns?

Back

Preview of the front of card 5
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