Other questions in this quiz

2. The range of marketing strategies that businesses use to promote and sell their product or services. It includes pricing, design and all forms of advertising

  • Marketing mix
  • Allocative efficiency
  • Market strategies
  • Market power

3. The joining together of two or more firms into a single business with the approval of the shareholders and management concerned

  • Merger
  • Conglomerate integration
  • Takeover
  • Vertical integration

4. Any buildings, tools and equipment that will help to generate output

  • Wealth
  • Supply chain
  • Physical capital
  • Human capital

5. The time taken from having an idea to selling the product to a consumer

  • Lead time
  • Product lifecycle
  • Time lag
  • Innovation

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