The marketing enviornment unit 11
- Created by: cara owen
- Created on: 28-04-15 09:33
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Clues
- Are any monetary or non-monetary action which makes trade between nations more difficult. Eg a government might place a limit on the number of motor vehicles that can be imported from other nations. (8, 2, 5)
- Are developments in technology that alter the way in which businesses produce and sell products. Eg internet technology. (13, 6)
- Changes in economic variables, such as taxation, which alter consumer spending and alter the prices set by businesses for their products. Eg increase in VAT. (8, 6)
- Factors that make is difficult for new businesses to enter a market. Eg the huge initial investment cost of building and equipping a factory is a barrier to entry to car manufacturing. (8, 2, 5)
- is a measure of the increase in a nations national income. (8, 6)
- Is a measure of the number of people who are out of work and are actively seeking employment. (12, 5)
- Is the line that best represents the apparent relationship between two variables when values for both are plotted as a scatter graph. (5, 2, 4, 3)
- Is the tendency for customers to make repeat purchase of products that they are familiar with and trust. (8, 7)
- Occurs in a market in which there are many businesses relative to the size of the market. All businesses sell similar products with little product differentation. (7, 11)
- The measure of the value of goods and serviced produced by a nation over a period of time. (8, 6)
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