The Boat That Rocked Case Study

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Budget
$50 million
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Box Office
$36 million
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Release Date
1st April 2009
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Screens
UK - 400, US - 800
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Studio
StudioCanal, Working Title Films
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Distributor
Universal Pictures, Focus Features
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Posters
Main character posters, Phillip Seymour Hoffman on his own poster as US attraction
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Digital Convergence
used Spotify to create 9 playlists for 9 DJs, Soundtrack synergy
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Digital Marketing
iPhone app - Top Trumps, PC app - Dancing Buddies
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Box Office

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$36 million

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Release Date

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Card 4

Front

Screens

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Card 5

Front

Studio

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