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More cards in this set
Card 6
Front
Situation in which you find a sign
Back
Card 7
Front
The usual format and content of a text
Back
Card 8
Front
When the word accompanying a picture does not change or alter the meaning
Back
Card 9
Front
The unique individual interpretations we make of a sign based on our experience of it.
Back
Card 10
Front
The agreed cultural meaning of a sign
Back
Card 11
Front
When we do not like the content of a message, the sender or we have more imporatant things on our mind
Back
Card 12
Front
Another word for objects or concepts we use signs to talk about
Back
Card 13
Front
Another word for a sign we use to stand in place of an object
Back
Card 14
Front
A collection of similar signs from which we choose
Back
Card 15
Front
The way all elements in the text work together
Back
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