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Card 6

Front

Situation in which you find a sign

Back

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Card 7

Front

The usual format and content of a text

Back

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Card 8

Front

When the word accompanying a picture does not change or alter the meaning

Back

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Card 9

Front

The unique individual interpretations we make of a sign based on our experience of it.

Back

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Card 10

Front

The agreed cultural meaning of a sign

Back

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Card 11

Front

When we do not like the content of a message, the sender or we have more imporatant things on our mind

Back

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Card 12

Front

Another word for objects or concepts we use signs to talk about

Back

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Card 13

Front

Another word for a sign we use to stand in place of an object

Back

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Card 14

Front

A collection of similar signs from which we choose

Back

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Card 15

Front

The way all elements in the text work together

Back

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