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More cards in this set
Card 16
Front
A sign that has more than one meaning
Back
Card 17
Front
The degree of similarity between the signifier and signified
Back
Card 18
Front
The way in which the text tries to speak to the recievers personality or interests.
Back
Card 19
Front
The most noticeable element in a text
Back
Card 20
Front
Another name for noise
Back
See full card set