Textual Analysis 0.0 / 5 ? Media StudiesSection A - Theorectical evaluation of productionA2/A-levelEdexcel Created by: JordanxdayCreated on: 04-05-18 15:35 SEMIOTICS Codes and signs - Media texts are encoded - Audiences decode them 1 of 9 CONNOTATION Refers to meanings we associate with sign - E.g. red rose may connote love 2 of 9 DENOTATION Literal/ common-sense meaning of sign rather than the associated meaning the sign 3 of 9 SIGN Represents something else 4 of 9 INDEXICAL Add something to an existing sign - E.g. Empire state building is in NYC which connotes sophistication & city living 5 of 9 ICONIC Looks like what it signifies - E.g. Passport picture 6 of 9 SYMBOLIC Cultural signification - Non resemblance - E.g. Cross connotes christian love 7 of 9 POLYSEMIC Something with many signs 8 of 9 ANCHORAGE Something that is obvious - It stops it being polysemic 9 of 9
A Quiz you are about to take that I am about to make but by the time you are taking the quiz I have already made it. 0.0 / 5
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