Textual Analysis

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SEMIOTICS
Codes and signs - Media texts are encoded - Audiences decode them
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CONNOTATION
Refers to meanings we associate with sign - E.g. red rose may connote love
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DENOTATION
Literal/ common-sense meaning of sign rather than the associated meaning the sign
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SIGN
Represents something else
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INDEXICAL
Add something to an existing sign - E.g. Empire state building is in NYC which connotes sophistication & city living
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ICONIC
Looks like what it signifies - E.g. Passport picture
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SYMBOLIC
Cultural signification - Non resemblance - E.g. Cross connotes christian love
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POLYSEMIC
Something with many signs
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ANCHORAGE
Something that is obvious - It stops it being polysemic
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Other cards in this set

Card 2

Front

Refers to meanings we associate with sign - E.g. red rose may connote love

Back

CONNOTATION

Card 3

Front

Literal/ common-sense meaning of sign rather than the associated meaning the sign

Back

Preview of the back of card 3

Card 4

Front

Represents something else

Back

Preview of the back of card 4

Card 5

Front

Add something to an existing sign - E.g. Empire state building is in NYC which connotes sophistication & city living

Back

Preview of the back of card 5
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