spotting business opportunity

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  • Created by: blloob1
  • Created on: 22-03-14 20:56

1. What Quantitative research

  • when no bussiness is currently serving the needs of customers for a particular product or service
  • Data that can be expressed as numbers and can be statisticly analysed
  • A range of possible positions for two features of a product such as high price and high quality
  • Information about oppinions, judgments and attitudes
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2. what are the benifits of a franchise

  • Information about oppinions, judgments and attitudes
  • Staff training and an alredy tried and tested product
  • The descovery of a new process or potential product
  • A range of possible positions for two features of a product such as high price and high quality

3. What is a market gap

  • Information about oppinions, judgments and attitudes
  • when no bussiness is currently serving the needs of customers for a particular product or service
  • Designed to give information about a likely target market
  • The collection of primary data that no one els has collected

4. What is secondary research

  • The collection of secondary data information that alredy exists externaly from the bussiness
  • Customers with different buying habbits
  • Designed to give information about a likely target market
  • The collection of primary data that no one els has collected

5. what are the disadvanteges of a francise

  • The franchisor must be consulted before the business is sold
  • Strengths, weaknesses, orpertunity, threats
  • The right of ownership of an invention or process when registered with the goverment
  • The collection of primary data that no one els has collected
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