Scientific approach to collecting data that is centered on the collection of objective facts
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interpretivism
Theoretical approach that explains human behavior through the interpretation of the meanings that lie behind individual actions. It is closely associated with interactionism
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Qualitative
Research that is concerned with describing meaning to social situations.
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Quantitative
Concerned with factual information and typically expressed as numerical content.
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Reliable
The extent to which research, if repeated, would achieve the same results.
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Representitiveness
The extent to which a sample can be said to reflect the social characteristics of a larger group (target population) from which it is drawn
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Generalisability
When the findings of a study can be applied to wider society.
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Vailidity
The data gives a true picture of what is being studied.
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Objectivity
An objective perspective is one that is not influenced by emotions, opinions, or personal feelings - it is a perspective based in fact, in things quantifiable and measurable.
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Subjectivity
Based on or influenced by thoughts, opinions or feelings
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Sampling frame
A list of names of people to be studied
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random sampling
Everyone has an equal chance of being selected
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Stratified random sampling
The sampling frame is split into strata then selected randomly from that
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Quota sampling
People with particular characteristics are selected
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Snowball sampling
One person is chosen and then they ask other people to join the sample, eg friends/family
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Systematic sampling
Picking every nth from a sampling frame
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Primary data
Data sociologists collect themselves
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Secondary data
Data that already exists and has been collected for another purpose
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Methodological pluralism
using more than one method from different theoretical perspectives eg, quant/qual
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Triangulation
Using more than one method from the same theoretical perspective to check results
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Other cards in this set
Card 2
Front
interpretivism
Back
Theoretical approach that explains human behavior through the interpretation of the meanings that lie behind individual actions. It is closely associated with interactionism
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