Social Influence: Social Change 0.0 / 5 ? PsychologyKohlberg theory of moral understandingA2/A-levelAQA Created by: TatterdemalionCreated on: 02-06-21 10:02 What is social change? When a society adopts a view or new way of thinking as the norm 1 of 10 What is the purpose of social norms To inform behavourial choices 2 of 10 What are social norm interventions? Attempts to correct a misperception of a societal norm, usually in an attempt to change the risky behaviour of a population 3 of 10 What is the process by which a minority influence becomes majority? Conversion 4 of 10 What are the five stages of conversion? 1.Drawing attention 2. Cognitive Conflict 3.Consistency of postion 4. Augumentation Principle 5. Snowball effect 5 of 10 What is drawing attention? Any attempt to widely publicise a new view with the aim of having people adopt this new view 6 of 10 What is cognitive conflict? Creating a challenge to a previously held belief of a society. This may not change people's minds but it gets them thinking 7 of 10 What is consistency of position? A minority that sticks to its message and sustains the output of its message tend to be influential 8 of 10 What is the Augmentation principle? A minority wiling to suffer for their views is seen as more committed and are taken more seriously as a result 9 of 10 What is the Snowball effect? Minority influence starts small but as more people adopt their position, more people become aware and subsequently converted 10 of 10
Comments
No comments have yet been made