Size and Structure of Media Organisations

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Conglomerate
A very large company who own a wide variety of other media companies
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Types of Integration
Vertical and Horizontal
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Vertical Integration
Whereby a company controls the production and distribution of their product from start to finish
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Horizontal Integration
Where a company owns a diverse range of businesses and can still survive should one of them fail
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Name at least 2 media conglomerate
Disney, News corp, Via com, Time Warner, Com Cast
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Other cards in this set

Card 2

Front

Types of Integration

Back

Vertical and Horizontal

Card 3

Front

Vertical Integration

Back

Preview of the front of card 3

Card 4

Front

Horizontal Integration

Back

Preview of the front of card 4

Card 5

Front

Name at least 2 media conglomerate

Back

Preview of the front of card 5

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