Simplest technique, where the sample is selected purely by random chance. E.g. drawing names from a hat.
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Systematic Sampling
Similar to random sampling. Every nth person is selected from the list of potential participants.
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Stratified Sampling
Divide the population according to your variable. Take the same percentage sample from each.
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Quota Sampling
Similar to stratified. Instead of choosing the samples for each category randomly, the researchers go out looking for the right number of each sort of person.
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Cluster Sampling
Researchers go out to many different areas. Across these areas there is likely to be a representative sample.
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Snowball Sampling
The researcher will find one individual. Using this individuals seocial netwrok, he/she will get in touch with others.
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Other cards in this set
Card 2
Front
Systematic Sampling
Back
Similar to random sampling. Every nth person is selected from the list of potential participants.
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