A small scale study which is conducted before the main study to check whether it is feasible (practical/convenient) or not
Pilot study
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This is when you use personal contacts to find samples, and then use those contacts to access similar contacts.
Snowball Sampling
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The tendency of survey respondents to answer questions in a manner that will be viewed favorably by others.
Social Desirability Bias
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Information that is collected by someone else for their own research purpose, but is also available for use by other sociologists
Secondary Data
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A list of all the people in a population
Sampling Frame
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This is a manipulation of the independent variable involved, and where the changes are noted down.
Experimental group
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Where samples are sub-divided into smaller lists, and random samples can be taken from each list.
Stratified sampling
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Checking for the reliability and validity of different methods
Triangulation
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A study which is conducted over a period of time using the same group of people, which is also done at regular intervals
Longitudinal Study
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A close and harmonious relationship in which the people or groups concerned understand each other's feelings or ideas and communicate well.
Rapport
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An informal interview where the interviewer makes up questions as they go along- so there are no set questions
Unstructured Interview
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Where the observation is carried out under cover, therefore the researchers real identity is kept hidden
Covert Observation
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An approach to social science that opposes the positivism of natural science. Qualitative research, a method of inquiry in social science and related disciplines.
Interpretivism
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Having pre-conceived ideas/beliefs
Value free
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Data which is in the form of numbers, where establishing trends and patterns is a vital part in order to look for cause and effect,
Quantitative
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Carried out in natural surroundings and participants are generally unaware that that they are the subject of the research
Field experiment
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An idea/explanation that is tested through experimentation and study.
Hypothesis
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When the target population is categorised into groups, and then they select people on an opportunity basis.
Quota Sampling
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Other cards in this set
Card 2
Front
This is when you use personal contacts to find samples, and then use those contacts to access similar contacts.
Back
Snowball Sampling
Card 3
Front
The tendency of survey respondents to answer questions in a manner that will be viewed favorably by others.
Back
Card 4
Front
Information that is collected by someone else for their own research purpose, but is also available for use by other sociologists
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