representaions and responses

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  • Created by: chinwe
  • Created on: 01-05-16 11:48
What is Representation
The way in which the media takes aspects of reality, and re-presents this to their audience (using visual and technical codes)
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Mediation
the media text is edited and constructed in order portray producers version of whatever is being represented
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Construction
the idea that the producer decides which elements to include (seletion) or leave out (omission) of the text. In order to heighten experience for audience.
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Selection
The elements of the text that the producer decides to inclued
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Omission
The elements of the text that the producer decides to leave out
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Encoding
ideas and messages of the producer that are packed into the text
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Decoding
The ways in which the audience 'unpackages'/interprets the messages in the texts
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Stereotype
A quick way for produces to categorise people according to exaggerated features (can be positive or negative). Can be used to quickly target mass audience.
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Dominant ideology/Hegemony
When a particular viewpoint of a producer/opinion leader is presented and repeated many times, it can become the norm for some audiences
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How does representation impact audience response?
The ways in which the audience decodes a text, depends on their personal experiences, cultural,religious views ect. Suggesting audiences are active in the way they choose to respond to texts.
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Tockenism
The use of ethnic 'supporting characters' to give the appearance of racial equality in the media text.
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Other cards in this set

Card 2

Front

Mediation

Back

the media text is edited and constructed in order portray producers version of whatever is being represented

Card 3

Front

Construction

Back

Preview of the front of card 3

Card 4

Front

Selection

Back

Preview of the front of card 4

Card 5

Front

Omission

Back

Preview of the front of card 5
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