The UK's independent advertising regulate. They make sure that ads across all UK media stick to the advertising codes
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What does CAP stand for?
The Committee of Advertising Practice
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What does the CAP do?
They are responsible for writing the advertising codes
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What kind of adverts do CAP codes regulate?
Non broadcast (print)
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What kind of adverts do BCAP codes regulate?
Broadcast codes (Moving adverts etc.)
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What is chapter 3 of the ASA?
Misleading advertising
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What is the 3.3 code?
"Marketing communications must not mislead the consumer by omitting material information. They must not mislead by hiding material information or presenting it in an unclear, unintelligent, ambiguous or untimely manner"
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What is chapter 5 of the ASA?
Dedicated to children advertising
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What is the 5.5 code?
Ads must not portray or represent children in a sexual way
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What is the 5.9 code?
Ads ust neiter directly exhort children to buy a product or service nor encourage them to ask thei parents, guardians or other persons to buy or enquire about a product or service for them
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What does IPSO stand for?
Independent Press Standards Organisation
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What is the Section 1 code of the IPSO for?
Accuracy
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What is the regulatroy code for Section 1 (IPSO)?
"The press must take care not to publish inaccurate, misleading or distorted information or images, including headlines not supported by the text"
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What is chapter 16.3 of the ASA?
Advertising
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What isthe chapter 16.3.1 code?
"Adverts seeking donations must not ... miss represent the body, it's activities or the benefits of donated funds or exaggerate the nature of the cause it aims to support"
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What is the chapter 16.3.3 code?
"Adverts seeking donations must not ... disrespect the dignity of those on whose behalf an appeal is being made"
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What is YouTube's regulation policy?
Bullying, Hate SPeech, Graphic Violence, Sexually explicit content
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How does the Audi ad violate one of YouTube's regulations?
Hate Speech, speaking lowly of women and how much they're worth in society. Comments are classed as hate speech against company
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What are Twitter's views on regulation?
"You are responsible for your own use/content"
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Who is the CEO of Twitter?
**** Costolo
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What did **** Costolo say?
"You may be exposed to content that might be offensive, harmful, inaccurate or otherwise inappropriate but we will not take any responsibility"
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Why are the regulations of Twitter so loose?
There would never be a regulatory body that would be able to keep up with the amount of tweets on Twitter
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How many new tweets are there a day?
500 Million
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How many new tweets are there a year?
250 billion
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Does the ASA system work?
Yes
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Why should the regulatory bodies be different for different medias and all over the world?
Laws are different. Something that is offensive to someone might not be to everyone else
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Which ASA codes are relevant to the Oxfam campaign?
Chapter 3 (3.3) Chapter 16.1 (16.1.1/16.1.3)
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Which ASA codes are relevant to the Monty campaign?
Chapter 5 (5.5/5.9)
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Which regulations are relevent for Audi?
YouTube & Twitter
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Other cards in this set
Card 2
Front
What is the ASA
Back
The UK's independent advertising regulate. They make sure that ads across all UK media stick to the advertising codes
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