Rebranding

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What is rebranding and what does it involve?
Rebranding-a place is developed to change its image and peoples idea of it. Regeneration-developing an area and giving life back to it. Re-imaging-the reputation of a place is promoted in a positive way.
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What does rebranding include?
Environmental. Social.Economic. Political
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What affects the reputation of a place?
Vandalism/litter.Dereliction.Public transport.Media coverage.Quality of services
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What does perception and profile mean?
Perception-how people percieve a place. Profile-what the place is actually like.
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How and why have urban areas declined?
Loss of retailing. Decline in manufacturing bases. Increasing costs. Declining CBDs.
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How and why have rural areas declined?
Loss of agriculture as an employer. Closure of schools and shops. Lack of transport.
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How and why have coastal areas declined?
Loss of tourism. Decline in fishing industry. Rising sea levels.
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Which parts of the city need rebranding and why?
Inner city. Edge of city sink estates.CBDs. Why-poverty, unemployement,pollution.
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Use an example to show why inner cities need to be rebranded?
Growth of Gorbals(1800-1930). Overcrowded tenements(1950s). Comprehensive redevelopment(1960s). Failure of comprehesive redevelopment(1980s).
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Why do Glassgows Edge of city sink estates need to be redeveloped?
Poeople had to commute long distances. Lack of things for young people to do-turned to crime. Male unemployment 40%.
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Using Blackpool explain the lifecycle growth of a seaside resort
Introduction(1750-1850)-Henry Banks built the first holiday cottages. Growth(1850-1915)-Three piers and a winter garden. Maturity(1915-1918)-Dr Russel points out that sea water has medicinal qualities. Decline(1980s-onwards)-package hollidays.
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Why does Cornwall need to be rebranded?
2nd most deprived(2004). Large numbers of small communities mean services are costly to provide for.
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Card 2

Front

What does rebranding include?

Back

Environmental. Social.Economic. Political

Card 3

Front

What affects the reputation of a place?

Back

Preview of the front of card 3

Card 4

Front

What does perception and profile mean?

Back

Preview of the front of card 4

Card 5

Front

How and why have urban areas declined?

Back

Preview of the front of card 5
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