• Created by: llargo
  • Created on: 18-01-16 17:55
an observational research in which participants are conscious that they are under observation
overt observation
1 of 35
one- sided interpersonal relationship with a celebrity
para social relationship
2 of 35
a supporter of a cause who has an emotional allegiance towards such cause
3 of 35
payment per number of site user clicks
pay per click agreements
4 of 35
the manner in which a child convinces a parent to buy a product
pester power
5 of 35
surveys measuring the attitude of the general public
6 of 35
sexually explicit materials
7 of 35
the media seek to influence
primary audience
8 of 35
presentation of information that causes a readiness in processing subsequent information
9 of 35
websites intended for anorexia sufferers
pro Ana sites
10 of 35
the extent of product integration in the media
product integration
11 of 35
inclusion of branded goods in the media but not recognised as an advert
product placement
12 of 35
an individual's information file that he wants to reveal to others
13 of 35
propagating specific doctrines through an organised movement
14 of 35
personality, attitudes, interests
15 of 35
organised movement to prevent health and illness of public members
public health
16 of 35
to not publish a study which results are contrary to existing findings
publication bias
17 of 35
the giving of opinion by an expert on a subject
18 of 35
research methods which use open ended questions and observational studies among other methods
qualitative methods
19 of 35
research methods that use experiments and statistical analysis
quantitative methods
20 of 35
a distinguishable group by physical characteristics
21 of 35
prejudicial beliefs justifying sexual violence
**** myths
22 of 35
proportion of the community that can receive media message exposure
23 of 35
extent to which the media upset the consumer
24 of 35
extent to which a piece of information is memorable
25 of 35
selection of participants in research
26 of 35
stereotypical depiction of a sassy bitchy evil and stubborn black woman
27 of 35
cognitive templates for guiding behaviour
28 of 35
an online virtual world where members create avatars of themselves and interact
second life
29 of 35
dividing target audience into smaller homogeneous groups
30 of 35
tendency to give attention to information that adheres to own existing beliefs
selectivity bias
31 of 35
to reveal information about personal self in online social communication
self- disclosure
32 of 35
belief in the ability to achieve a goal or behaviour
33 of 35
act if revealing or not revealing personal information
self revelatory behaviour
34 of 35
this happens when a return favour or assistance is expected at a later date after an assistance is given
social capital
35 of 35

Other cards in this set

Card 2


para social relationship


one- sided interpersonal relationship with a celebrity

Card 3




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Card 4


pay per click agreements


Preview of the back of card 4

Card 5


pester power


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