The deepest level of conformity, agree publically and privately. go along with the majority and believe in their views.
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What is compliance?
The shallowist level of conformity, agree publically but not privately. go along with other peoples views just to seem normal.
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What is identification?
Conforming to what expected of you to fulfil a social role.
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What did Sherif (1935) do?
The autokinetic effect. A sationary spot of light in a dark room appeared to move and participants had to estimate how far it had travelled.
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What did Asch (1951) do?
Showed participants two cards with lines on. they had to say wich line was the same to the sample line. In a group with 6-8 confederates.
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What are Asch's variations?
Group size, Task difficulty, Unanimity
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what is Normative Social influence?
Going along with the majority to seem normal and not be rejected. An emotional process. leads to compliance.
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What is informational social influence?
Going along with who appears to have the better knowledge. A cognitive process. Leads to internalisation.
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What did Lucas (2006) do?
Investigated the effect of task difficulty. Gave students different difficulties of maths problems. More conformity on harder questions. Supports ISI.
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What is an nAffiliator?
People who feel the need to be likd more.
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What did Deutsch and Gerrard propose?
The two process approach which says people conform either due to ISI or NSI.
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How did Asch's study go against the two process model?
Conformity reduceed when there is a confederate who gives doesnt conform. This could reduce NSI because there is more support or ISI because there is another source of information.
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What are two limitations of Asch's study?
Era dependant, limited applicaions and findings.
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What conclusions were drawn from Zimbardo's study?
People do conform to social roles and in this case it was due to the environment not the peronalities.
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What is one strength and one weakness of Zimbardo's study?
Weakness:Lack of research support Strength:High internal validity
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In Milgrams's study what percentage of people went up to the full 450V?
65%
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What are three situational variables of Milgram's study?
Proximity, Location, Uniform
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When the 'learner' was in the same room as the 'teacher' what did obedience rates drop to?
40%
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When the teacher had to force the learners hand on the shock plate what did obedience rates drop to?
30%
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when the experimenter left the room what did obedience rates drop to?
20.5%
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When the study took place in seedy office blocks what did obedience rates drop to?
47.5%
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When the experimenter was replaced with a normal person in average clothes what did obedience rates drop to?
20%
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what is the agentic state?
A person does not take responsibility: they are an agent to someone else.
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what is the autonomous state?
People are independant so feel a sense of responsibility for their actions
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What are binding factors?
Aspects of a situation that allow them to ignore or minimise the effects of their behaviour therefor reducing moral strain.
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What is legitimacy of authority?
People ina hier social hierarchy hold authority over us.
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Other cards in this set
Card 2
Front
What is compliance?
Back
The shallowist level of conformity, agree publically but not privately. go along with other peoples views just to seem normal.
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