Product Lifecycle and Boston Matrix 0.0 / 5 ? BusinessMarketingA2/A-levelAQA Created by: RachelCoates16Created on: 10-01-18 12:32 3274165 Across 1. Starts to become cheaper to produce each unit of output (6) 5. High share high growth (4) 6. Products in established markets with low growth (4, 4) Down 2. Sales are slow in this phase of the product life cycle (12) 3. Products with high market share are likely to have high levels of customer ___________ (7) 4. The cost of marketing in the introductory phase is what? (4) 7. This strategy is used as products move from maturity to decline (9)
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