Business

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Stage 1 of the product life cycle
development
1 of 8
Stage of the product life cycle where sales are at their highest
maturity
2 of 8
An extension strategy that involves altering the product
product based
3 of 8
Focusing on a market segmemt
niche marketing
4 of 8
Refers to the range of products a particular business sells
product portfolio
5 of 8
High market share in a not fast growing market
cash cows
6 of 8
Will eventually become cash cows
stars
7 of 8
Stage of the PLC where a business is a dog in the Boston matrix
decline
8 of 8

Other cards in this set

Card 2

Front

Stage of the product life cycle where sales are at their highest

Back

maturity

Card 3

Front

An extension strategy that involves altering the product

Back

Preview of the front of card 3

Card 4

Front

Focusing on a market segmemt

Back

Preview of the front of card 4

Card 5

Front

Refers to the range of products a particular business sells

Back

Preview of the front of card 5
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