Pricing 0.0 / 5 ? Business StudiesMarketing mixGCSEAQA Created by: F.W1234Created on: 28-11-17 16:59 Cost plus pricing Deciding your price determined by the cost of producing the product. 1 of 5 Loss Leaders Used to attract customers to the business, some products are even sold when there is no profit being made. 2 of 5 Skimming Where a business charges a high price for a product for a short period, mostly when its new for the initial surge of demand. 3 of 5 Competitive pricing When pricing is determined on the competitors prices, a long term price. 4 of 5 Penetration pricing Where prices are set low to encourage customers to try the product, once loyalty has been established the prices will be increased. 5 of 5
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