Pricing

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  • Created by: F.W1234
  • Created on: 28-11-17 16:59
Cost plus pricing
Deciding your price determined by the cost of producing the product.
1 of 5
Loss Leaders
Used to attract customers to the business, some products are even sold when there is no profit being made.
2 of 5
Skimming
Where a business charges a high price for a product for a short period, mostly when its new for the initial surge of demand.
3 of 5
Competitive pricing
When pricing is determined on the competitors prices, a long term price.
4 of 5
Penetration pricing
Where prices are set low to encourage customers to try the product, once loyalty has been established the prices will be increased.
5 of 5

Other cards in this set

Card 2

Front

Used to attract customers to the business, some products are even sold when there is no profit being made.

Back

Loss Leaders

Card 3

Front

Where a business charges a high price for a product for a short period, mostly when its new for the initial surge of demand.

Back

Preview of the back of card 3

Card 4

Front

When pricing is determined on the competitors prices, a long term price.

Back

Preview of the back of card 4

Card 5

Front

Where prices are set low to encourage customers to try the product, once loyalty has been established the prices will be increased.

Back

Preview of the back of card 5

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