Cognitive Evaluation Theory
and
Achievement Goal Theory
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What is the Cognitive Evaluation Theory about?
Helps explain the influence rewards have on variability in intrinsic motivation
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What is the two types of motivation?
Intrinsic Motivation
and
Extrinsic Motivation
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Who and when made the Cognitive Evaluation Theory?
Deci & Ryan, 1985
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What is Intrinsic Motivation?
The motivation to engage in a behaviour because of the inherent satisfaction of the activity rather
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What is Extrinsic Motivation?
Motivation that is driven by external rewards
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What are the 2 key components of rewards?
Controlling Function
and
Informational Function
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What is Controlling Function?
If the rewards are seen to be
controlling behaviour then withdrawal of the reward is likely to lead to subsequent decreases in intrinsic motivation.
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What is Informational Function?
If the reward provides
information about the individuals' competence
then it is quite likely that intrinsic motivation can
be enhanced with rewards
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What is the Achievement Goal Theory about?
Focuses on how individuals perceive their ability
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What are the two factors of Achievement Goal Theory?
Task Orientation
and
Ego Orientation
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What is Task Orientation?
Formulate perceptions of competence based on self-referenced judgements on improvements relative to their own level of performance
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What is Ego Orientation?
Formulate perceptions of competence by comparison of their own ability against that of others
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What is Task Orientation associated with?
- Higher levels of intrinsic motivation
- More persistence and effort
- A desire for challenging tasks
- Higher levels of enjoyment
- Internal forces
- more self motivation
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What is Ego Orientation associated with?
- Reduced intrinsic motivation
- Lower self-efficacy
- High anxiety
- Helplessness
- Withdrawal from activity
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What strategies can be used to increase Motivation?
- Set Goals
- Talk with people
- Be more task orientated
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What are ways to measure motivation in a Qualitative format?
- Interviews
- Observations
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What are ways to measure motivation in a Quantitive format?
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