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More cards in this set
Card 6
Front
Fiske (Genre) Genre as convenience for producer and audience
Back
Card 7
Front
Jenkins (Genre) Genre constantly breaks rules and involves hybridization
Back
Card 8
Front
Hartley (Genre) Genre is interpreted culturally
Back
Card 9
Front
Chandler (Genre) Genre is too restricting
Back
Card 10
Front
Neale (Genre) Genre as repetition and difference
Back
Card 11
Front
Buckingham (Genre) Genre in constant process of negotiation and change
Back
Card 12
Front
Mittel (Genre) Industry uses genre commercially.
Back
Card 13
Front
Tunstall (Audience) Primary, Secondary, Tertiary Audience Engagement
Back
Card 14
Front
Blumler and Katz (Audience) Uses and gratifications
Back
Card 15
Front
Katz and Larzasfeld (Audience) Two-step flow
Back
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