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Card 16

Front

Adorno (Audience) Hypodermic Model

Back

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Card 17

Front

Guntlett (Audience) Producer as consumer (prosumer)

Back

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Card 18

Front

Hall (Audience) Dominant, Oppositional and Negotiated readings

Back

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Card 19

Front

Cohen (Audience) Moral Panics

Back

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Card 20

Front

McRobbie (Representation) Post-Feminist Icon Theory

Back

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Card 21

Front

Mulvey (Representation) Male Gaze/Female Gaze

Back

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Card 22

Front

Dyer (Representation) Stereotypes legitimize inequality

Back

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Card 23

Front

Levi-Strauss (Representation) Stereotypes are often placed in binary opposition to ensure dominant culture is maintained

Back

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Card 24

Front

Baudrillard (Representation) Hyper-Reality

Back

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Card 25

Front

Medhurst (Representation) Stereotyping is shorthand for identification

Back

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