Media: Topic 5

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  • Created by: Ashley2K
  • Created on: 09-06-17 17:30
What do sociologists argue media content can have a direct effect on?
Sociologists argue the media can have a direct effect upon their audiences and trigger particular social responses in terms of behavior and attitudes.
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Give some examples of these effects.
1. The cause-effect relationship between screen violence and real-life violence 2. The link between the consumption of *********** and sexual crime 3. The link between size zero models and eating disorders
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What is the hypodermic syringe approach?
The hypodermic syringe approach suggests that children and teenagers are vulnerable to media content because they are still in the early stages of socialization and therefore very impressionable.
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What was Bandura's 1963 study into the effects violent media have on a young audience?
It was a study that concluded that violent media content could lead to imitation or copycat violence.
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What is Newson's theory of desensitisation?
Newson argued sadistic images were too easily available and that films encouraged viewers to identify with violent perpetrators rather than victims. He believes that exposure to media violence may have a drip-drip effect on young people.
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What criticism is there of the hypodermic syringe model?
Fesbach and Sanger found screen violvence can actually provide a safe outlet for people's aggressive tendencies. This is known as catharsis.
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What is the two-step model?
Media must go through two steps or stages: The opinion leader is exposed to the media content, those who respect the opinion leader internalize their interpretation of that content.
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What is the selective filter model?
Klapper suggests that for a message to have any effect, it must pass through three filters 1. Selective exposure: viewing it 2. Selective perception: accepting it 3. Selective retention: sticking in
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According to Blumler and McQuail, what are the four basic needs which people use the media to satisfy?
1. Diversion: immersing in media to make up for lack of satisfaction in daily lives e.g. romance 2. Personal relationships 3. Personal identity e.g. facebook 4. Surveillance e.g. news
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What is a moral panic?
The term moral panic refers to the media's reactions to particular social groups and activities that are defined as threatening social consensus.
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Give three examples of moral panics.
1. Ravers and ecstacy use 2. Refugees and asylum seekers 3. Hoodies
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Which two trends occuring in the last 30 years does the term 'new media' refer to?
1. The evolution of existing media delivery systems 2. The emergence of new delivery technologies
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What are some of the characteristics of the 'new media'?
1. Based on digital technology 2. Different types of media content often converged 3. Interactive 4. Selective (demand led)
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What do some sociologists suggest now exists?
They suggest there is now a generational divide in terms of how people use new media.
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Why do neophiliacs argue the new media is beneficial to society?
1. Increased consumer choice 2. The e-commerce revolution 3. Revitalising democracy
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What do cultural pessimists argue about the new media?
Cultural pessimists believe that the revolution in new media technology has been exaggerated by neophiliacs.
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Give a few examples of supporting the cultural pessimist argument.
1. Conford and Robins argue the new media are not so new and that media today is an accommodation between old and new e.g. to play a games console you need a television and to use the internet, a telephone line is needed.
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Give a few examples of supporting the cultural pessimist argument. (2)
2. Cultural pessimists criticise the idea that the new media are increasing the potential for ordinary people to participate more fully in the democratic process as the internet is dominated by a small number of media corporations.
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Give a few examples of supporting the cultural pessimist argument. (3)
3. There are some negative effects associated with the commercialization of the internet e.g. cookies monitor and target different audiences.
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What do post-modernists argue about the effects media has on its audience?
They argue that it generates and shapes identities and lifestyles more than traditional influences such as family, community, social class, gender, nation or ethnicity.
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What do post-modernists argue in regards to the globalization of media?
Post modernists argue we now have more globalized cultural influences. For examples 1. Ownership of mass media is no longer restricted by national boundaries 2. Satellite television has opened up the world to the television viewer 3. WWW 4. Adverts
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Other cards in this set

Card 2

Front

Give some examples of these effects.

Back

1. The cause-effect relationship between screen violence and real-life violence 2. The link between the consumption of *********** and sexual crime 3. The link between size zero models and eating disorders

Card 3

Front

What is the hypodermic syringe approach?

Back

Preview of the front of card 3

Card 4

Front

What was Bandura's 1963 study into the effects violent media have on a young audience?

Back

Preview of the front of card 4

Card 5

Front

What is Newson's theory of desensitisation?

Back

Preview of the front of card 5
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