Media theorists

  • Created by: joshHCt
  • Created on: 30-11-18 11:27
George Gerbner
Cultivation Theory-Stereotype based on repeated exposure to a representation.
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Stuart Hall
Representation-idea that representation is production of meaning through language or signs
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Lisbet Van Zoonen
Feminist theory-gender constructed through discourse, meaning varies according to cultural/historical context.
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Paul Gilroy
Ethnicity and Postcolonial Theory-colonial discourses inform contemporary attitudes to race and ethnicity in postcolonial era
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Stuart Hall
Reception theory-three positions from which messages and meanings are decoded, Oppositional, Negotiated, Hegemonic
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Roland Barthes
Semiotics-texts communicate meanings though signification.
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Steve Neale
Genre theory-genres may be dominated by repetition, but marked by difference, variation and change
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Davit Gauntlett
Identity-media provide us with tools we use to construct our identities, media today offers wide range of stars and icons from which we can pick'n'mix our ideas
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Claude Levi-Strauss
Structuralism-meaning dependent upon pairs of oppositions. (Binary opposition)
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Representation-idea that representation is production of meaning through language or signs

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Stuart Hall

Card 3

Front

Feminist theory-gender constructed through discourse, meaning varies according to cultural/historical context.

Back

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Card 4

Front

Ethnicity and Postcolonial Theory-colonial discourses inform contemporary attitudes to race and ethnicity in postcolonial era

Back

Preview of the back of card 4

Card 5

Front

Reception theory-three positions from which messages and meanings are decoded, Oppositional, Negotiated, Hegemonic

Back

Preview of the back of card 5
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