Audience – media implants ideas into the audience. They then learn attitudes, behaviours and emotional responses through modelling.
Bandura
1 of 9
Cultivation theory – If we see the same thing over and over we will believe it to be true.
Gerbner
2 of 9
Reception theory – Audience will decode in 3 different ways. Preferred (how the producers want the audience to decode), Oppositional 9opposite way that producers want them to decode) and Negotiated (question some of the messages)
Stuart Hall
3 of 9
Participatory culture – The internet has allowed fans to create their own texts, sharing their work instead of just consuming the texts (fanfiction, edits)
Henry Jenkins
4 of 9
End of Audience – Audiences are now more likely to use the internet and other technologies to respond to texts including creating their own (fanfiction,edits)
Clay Shirky
5 of 9
Media is controlled by a few big powerful companies driven by profit. This limits variety, quality and creativity.
Curran and Seaton
6 of 9
Cultural Industries – Companies try to minimise risk by using tried and tested strategies to appeal to us.
David Hesmondhalgh
7 of 9
Semiotics – Media texts can be understood through denotation (literal meaning) or connotation (underlying meaning).
Barthes
8 of 9
Semiotics – The boundary between what’s real and what isn’t real is becoming blurred. We see images that aren’t real but we see them as being more real than real (hyper-reality)
Jean Baudrillard
9 of 9
Other cards in this set
Card 2
Front
Cultivation theory – If we see the same thing over and over we will believe it to be true.
Back
Gerbner
Card 3
Front
Reception theory – Audience will decode in 3 different ways. Preferred (how the producers want the audience to decode), Oppositional 9opposite way that producers want them to decode) and Negotiated (question some of the messages)
Back
Card 4
Front
Participatory culture – The internet has allowed fans to create their own texts, sharing their work instead of just consuming the texts (fanfiction, edits)
Back
Card 5
Front
End of Audience – Audiences are now more likely to use the internet and other technologies to respond to texts including creating their own (fanfiction,edits)
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