Media is controlled by a few big powerful companies driven by profit. This limits variety, quality and creativity.
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Card 7
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Cultural Industries – Companies try to minimise risk by using tried and tested strategies to appeal to us.
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Card 8
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Semiotics – Media texts can be understood through denotation (literal meaning) or connotation (underlying meaning).
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Card 9
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Semiotics – The boundary between what’s real and what isn’t real is becoming blurred. We see images that aren’t real but we see them as being more real than real (hyper-reality)
