Media quiz

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1. How does The Times market the fact it has never been scrutinised by IPSO?

  • There’s a book written
  • In the promotion “the UK’s most trusted newspaper”
  • They tweet about it
  • They write it at the end of every paper
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2. What is The Times steeped in?

  • Tradition and quality
  • Control and benefit
  • Trends and modernisation
  • Power and profit

3. Who is the target audience?

  • Old women with children
  • Predominantly upper middle class
  • Lower middle class
  • Young men with no commitments
  • Poor people on the streets

4. Why did The Times embrace the digital expansion? (David Hesmondhalgh)

  • They wanted to be modernised
  • To allow a way to still generate an income online
  • They knew it was going to happen eventually
  • They hated paper printing anyway

5. How will the paper benefit from digital media? (David Hesmondhalgh)

  • Increase in production and promotion
  • See more stories
  • Can be more graphic than print papers
  • Have more free range
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