Media quiz

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When was The Times first published?
1785
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What is The Times Newspaper group a subsidiary to?
News UK
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When was the current name ‘The Times’ given to the paper
Jan 1st 1788
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What year did The Times and The Sun gain common ownership?
1967
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What is good about the non changing masthead of The Times?
It offers reliability in an era of fake news
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News UK is a subsidiary for which American mass media conglomerate?
News Corporation
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How was News UK formed?
Following a split form News corporation
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Which newspaper does News UK also produce?
The Sun
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Why did ‘news of the world’ cease production
Due to the phone hacking scandal
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Which is correct?
News UK-right wing, The Times-Neutral
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Conservative columnists
Daniel finkelstein, Tim Montgomerie, Matthew Parris, Matt Ridley
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Labour columnists
David aaronvitch, Phillip Collins and jenni russel
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One of the first companies to...
Introduce an online newspaper and paywall
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Why did they introduce The Times online?
It was a response to a fall in print sales
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The only newspaper to show year-on-year growth for print sales, how many daily average?
407,566
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What does IPSO stand for?
Independent Press Standards Organisation
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What is IPSO’s role?
To maintain Press Standards but is anti-leveson
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How does The Times market the fact it has never been scrutinised by IPSO?
In the promotion “the UK’s most trusted newspaper”
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Why do The Times Newspaper and News Corp face increasing pressure (Livingstone & Lunt)
To adhere to strict rules and guidelines on industry practice due to the phone hacking scandal
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What do The Times and News Corp have an issues of? (Livingstone & Lunt)
Protecting citizens from harmful material whilst ensuring choice and free press
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What does digital media do to traditional approaches? (Livingstone & Lunt)
Puts it at risk
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Is The Times part of a horizontally or vertically integrated company? (Curran and Seaton)
Both
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What are the negatives to being part of a large conglomerate? (Curran and Seaton)
Could limit or inhibit creativity and journalists’ freedom
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What has Murdoch been accused of? (Curran and Seaton)
Controlling his newspaper content and editorial teams
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What is argued about a diverse pattern of ownership? (Curran and Seaton)
It creates more adventurous media products
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What is beneficial to being vertically and horizontally intergrated? (David Hesmondhalgh)
Wide range of titles on offer to maximise audiences and minimise risk
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Why did The Times embrace the digital expansion? (David Hesmondhalgh)
To allow a way to still generate an income online
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How will the paper benefit from digital media? (David Hesmondhalgh)
Increase in production and promotion
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What is The Times steeped in?
Tradition and quality
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What is The Times known for?
It’s detailed and objective writing style, providing multiple view points
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What does The Times rely on instead of TV and Radio adverts?
Rich heritage, solid reputation and interested readership
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Who is the target audience?
Predominantly upper middle class
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What is The Times political stance?
Fairly right wing of centre
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When did the paper begin to be published by Times Newspaper?
1981
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What else does News Corp also own?
The Sun, The Sunday Times and partly Press Association
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Benefits of a range of journalists
Varies political viewpoints, offers more objective political stance
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What is good about having a range of supplements?
Diversifys it’s reading content
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What good about The Times website?
Offers a more analytically detailed and diverse examination of the days events
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According to NRS and ABC data who is the predominant audience of the paper?
ABC1, over 35 and has a liberal/slightly right wing political stance
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What is typical about the readers of The Times?
Sophisticated reading age- hence multiple opinions and in depth analytical language
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Where is there a large readership?
In the South of the UK
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What does the paper do for the reader?
Give them every opportunity to make their own mind up
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What die the paper assume about the audience?
They are completely knowledgeable
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How do they consider the readership?
Intelligent, fair and capable of independent opinion
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Why are intertextual references used?
As an indicator of the mood of the masses
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References will often be...
Highbrow and refer to classical literature and/or art work
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What do The references act as?
An enigma for the reader and can reveal a possible subjective opinion
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What do front pages have heavy emphasis on?
The text and headlines
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Describe the layout:
Monotone and plain
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Purpose of the puff?
Informs of spreadsheet and content of supplements in the centre of the newspaper
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Purpose of the back page?
One main sports story appealing to middle/upper class readers
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What is the bottom third of the page reserved for?
The Times crossword
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What are centre spreads reserved for?
Special sections and pullouts
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What do centre spreads put more emphasis on
Graphical representations- more logical and pictorial manner
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Purpose of editorials?
It is a reserved ‘comment’ section containing all editorials to one location over a number of pages
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Purpose of the home page?
List of stories bookended by adverts
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What is the main image ***** for? (Online)
To inform the user of options available to pay for the subscription to get the full access of the site
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Other cards in this set

Card 2

Front

What is The Times Newspaper group a subsidiary to?

Back

News UK

Card 3

Front

When was the current name ‘The Times’ given to the paper

Back

Preview of the front of card 3

Card 4

Front

What year did The Times and The Sun gain common ownership?

Back

Preview of the front of card 4

Card 5

Front

What is good about the non changing masthead of The Times?

Back

Preview of the front of card 5
View more cards

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