Media Key Words - Unit 1

Access
Means of approach. The accessibility of the product
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Analogue
Works on a continuum (will continue where it left off). Old/outdated system. (e.g. Walkman, Vinyl records, stereo, tape player)
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Active Media
Requires audience interaction to acquire the full meaning embedded within the product.
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Active Viewing/ Active Audience
An audience that fully interacts with the media product.
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ASA
Advertising Standards Authority - Regulator of advertising across all media sectors
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BBFC
British Board of Film Classification - Responsible for adding age ratings/ classifications to films. They make sure the content is appropriate for the age range
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Convenience
Being able to use something with little difficulty.
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Characterisation
Characters within a narrative (depictions of different personalities)
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Closed Narrative
Has an ending
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Codes and Conventions
Elements such as visual and sound that creates meaning and is typical for the genre chosen
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Connectivity
Being connected to others globally (e.g. Someone in London could contact someone in New York via email)
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Connotations
The deeper meaning behind the image/ what the image implies or is associated with
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Convergence
The different devices that the media product can be consumed on
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Demographics
Used to describe the audience of a media product through factors such as age and gender
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Denotation
The literal meaning of a word/ phrase
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Devices
Term to describe technological objects such as mobile phones, Mp3 players, laptops, etc.
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Digital Technology
Works on data/ numbers. The current system
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Distribution
The media product is available to the audience through advertising and promotion
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Exhibition
The showing of the media product
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Genre
Has typical conventions. (eg. Horror, Romance, Comedy)
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Group Consumption
Media that can be enjoyed by a group of people at once.(e.g. muliplayer games, watching a film in the cinema)
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Immediacy
Immediate involvement with something. How quickly you can access it.
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Individual Consumption
Can be enjoyed by one person. (e.g. Reading an e-magazine)
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Interactivity
Where the audience can become actively involved with the media product.(e.g. red button on sky, The X factor App- allows you to vote)
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Juxtaposition
Placing 2 opposing elements next to each other.
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Mise-en-scene
Arrangement of objects in a scene. e.g. Actors, Composition, Costumes, Lighting, Props & Sets.
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Mode of Address
How the media speaks to the audience
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Narrative
An account of connected events/ A series of events that must be linked to find meaning.
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Narrative Devices
Techniques that move the narrative forward. (Climax, plot twists)
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OFCOM
Office of Communications - communications regulator, regulates TV, radio sectors, mobiles, postal sevices
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Open Narrative
A narrative with no clear ending
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Passive Media
Media that requires observation rather than active response
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Passive viewing
An audience hat does not fully interact with the product
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Personalisation
Adjusting content to suit the particular person. (e.g. Being able to log/ sign in)
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PEGI
Regulator for the content of games
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Platforms
How the media is disributed (TV broadcast, DVD, websites)
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Plot
Makes up the story
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Portability
Being able to use the product wherever/ Moving it with ease
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Post Production
Editing video footage, adding SFX, Adding titles, graphics, colour
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Pre- poduction
Building sets, costume design, script writing
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Primary audience
Target audience
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Primary Research
Information obtained first hand
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Other cards in this set

Card 2

Front

Works on a continuum (will continue where it left off). Old/outdated system. (e.g. Walkman, Vinyl records, stereo, tape player)

Back

Analogue

Card 3

Front

Requires audience interaction to acquire the full meaning embedded within the product.

Back

Preview of the back of card 3

Card 4

Front

An audience that fully interacts with the media product.

Back

Preview of the back of card 4

Card 5

Front

Advertising Standards Authority - Regulator of advertising across all media sectors

Back

Preview of the back of card 5
View more cards

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