Means of approach. The accessibility of the product
1 of 42
Analogue
Works on a continuum (will continue where it left off). Old/outdated system. (e.g. Walkman, Vinyl records, stereo, tape player)
2 of 42
Active Media
Requires audience interaction to acquire the full meaning embedded within the product.
3 of 42
Active Viewing/ Active Audience
An audience that fully interacts with the media product.
4 of 42
ASA
Advertising Standards Authority - Regulator of advertising across all media sectors
5 of 42
BBFC
British Board of Film Classification - Responsible for adding age ratings/ classifications to films. They make sure the content is appropriate for the age range
6 of 42
Convenience
Being able to use something with little difficulty.
7 of 42
Characterisation
Characters within a narrative (depictions of different personalities)
8 of 42
Closed Narrative
Has an ending
9 of 42
Codes and Conventions
Elements such as visual and sound that creates meaning and is typical for the genre chosen
10 of 42
Connectivity
Being connected to others globally (e.g. Someone in London could contact someone in New York via email)
11 of 42
Connotations
The deeper meaning behind the image/ what the image implies or is associated with
12 of 42
Convergence
The different devices that the media product can be consumed on
13 of 42
Demographics
Used to describe the audience of a media product through factors such as age and gender
14 of 42
Denotation
The literal meaning of a word/ phrase
15 of 42
Devices
Term to describe technological objects such as mobile phones, Mp3 players, laptops, etc.
16 of 42
Digital Technology
Works on data/ numbers. The current system
17 of 42
Distribution
The media product is available to the audience through advertising and promotion
18 of 42
Exhibition
The showing of the media product
19 of 42
Genre
Has typical conventions. (eg. Horror, Romance, Comedy)
20 of 42
Group Consumption
Media that can be enjoyed by a group of people at once.(e.g. muliplayer games, watching a film in the cinema)
21 of 42
Immediacy
Immediate involvement with something. How quickly you can access it.
22 of 42
Individual Consumption
Can be enjoyed by one person. (e.g. Reading an e-magazine)
23 of 42
Interactivity
Where the audience can become actively involved with the media product.(e.g. red button on sky, The X factor App- allows you to vote)
24 of 42
Juxtaposition
Placing 2 opposing elements next to each other.
25 of 42
Mise-en-scene
Arrangement of objects in a scene. e.g. Actors, Composition, Costumes, Lighting, Props & Sets.
26 of 42
Mode of Address
How the media speaks to the audience
27 of 42
Narrative
An account of connected events/ A series of events that must be linked to find meaning.
28 of 42
Narrative Devices
Techniques that move the narrative forward. (Climax, plot twists)
29 of 42
OFCOM
Office of Communications - communications regulator, regulates TV, radio sectors, mobiles, postal sevices
30 of 42
Open Narrative
A narrative with no clear ending
31 of 42
Passive Media
Media that requires observation rather than active response
32 of 42
Passive viewing
An audience hat does not fully interact with the product
33 of 42
Personalisation
Adjusting content to suit the particular person. (e.g. Being able to log/ sign in)
34 of 42
PEGI
Regulator for the content of games
35 of 42
Platforms
How the media is disributed (TV broadcast, DVD, websites)
36 of 42
Plot
Makes up the story
37 of 42
Portability
Being able to use the product wherever/ Moving it with ease
38 of 42
Post Production
Editing video footage, adding SFX, Adding titles, graphics, colour
39 of 42
Pre- poduction
Building sets, costume design, script writing
40 of 42
Primary audience
Target audience
41 of 42
Primary Research
Information obtained first hand
42 of 42
Other cards in this set
Card 2
Front
Works on a continuum (will continue where it left off). Old/outdated system. (e.g. Walkman, Vinyl records, stereo, tape player)
Back
Analogue
Card 3
Front
Requires audience interaction to acquire the full meaning embedded within the product.
Back
Card 4
Front
An audience that fully interacts with the media product.
Back
Card 5
Front
Advertising Standards Authority - Regulator of advertising across all media sectors
Comments
No comments have yet been made