One reason that Livingstone and Lunt believe that media regulation has become difficult is because large conglomerates can _________ regulation
BYPASS
1 of 20
Industry theory about how the 'big 6' control the media and media products that are produced
CURRANANDSEATON
2 of 20
Livingstone and Lunt believe that regulation of the media has become _________ in the modern day
DIFFICULT
3 of 20
Industry theory about how businesses maximise profit and minimise risk
hesmondhalgh
4 of 20
___________ integration is where companies buy other companies in a different industry. Hesmondhalgh thought this was a way that companies aim to minimise risk and maximise profit
horizontal
5 of 20
Livingstone and Lunt claim that The vast nature of the _________ means regulatory bodies cannot review every single complaint/report about media products appropriately
internet
6 of 20
Industry theory about how difficult regulation is becoming in the modern day
LIVINGSTONEANDLUNT
7 of 20
Hesmondhalgh believed this should be very detailed in order for business's to minimize risk and maximise profits
MARKETING
8 of 20
Curran and Seaton believed that this is consequence of the fact that giant media conglomerates control the industry
MEDIACONCENTRATION
9 of 20
Hesmondhalgh believed that businesses diversify across a variety of these to minimise risk and maximise reward
MEDIAPLATFORMS
10 of 20
Curran and Seaton believe that new patterns of __________ are needed in the media industry to create more varied and adventurous media products
OWNERSHIP
11 of 20
Curran and Seaton believed that giant conglomerates are driven primarily by ________ and profit
POWER
12 of 20
According to Hesmondhalgh, these should be planned carefully for maximum impact on consumers
RELEASESCHEDULES
13 of 20
Companys aim for this to be maximised according to Hesmondhalgh
REWARD
14 of 20
Companys aim for this to be be minimised, according to Hesmondhalgh
RISK
15 of 20
Curran and Seaton believed that the media is controlled by ____ giant conglomerates
SIX
16 of 20
One reason that Livingstone and Lunt believe that media regulation has become difficult is because opinion is _______ within the public on what should and shouldnt be regulated
SPLIT
17 of 20
Companys should take advantage of these, according to Hesmondhalgh
TRENDS
18 of 20
According to Curran and Seaton, media concentration means that media products nowadays lack ______, creativity and quality
VARIETY
19 of 20
___________ integration is where companies buy other companies in the same industry. Hesmondhalgh thought this was a way that companies aim to minimise risk and maximise profit
VERTICAL
20 of 20
Other cards in this set
Card 2
Front
Industry theory about how the 'big 6' control the media and media products that are produced
Back
CURRANANDSEATON
Card 3
Front
Livingstone and Lunt believe that regulation of the media has become _________ in the modern day
Back
Card 4
Front
Industry theory about how businesses maximise profit and minimise risk
Back
Card 5
Front
___________ integration is where companies buy other companies in a different industry. Hesmondhalgh thought this was a way that companies aim to minimise risk and maximise profit
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