Industry Theory 0.0 / 5 ? Media StudiesTheoryA2/A-levelEdexcel Created by: VanesszaFCreated on: 22-04-19 19:22 Curran & Seaton: Power and Media The media is controlled by a small number of films driven by profit and power. Media concentration limits variety, creativity and quality. Diverse patterns of ownership = more adventurous productions. 1 of 4 Livingstone & Lunt: Regulation Struggle in UK regulation policy between need to further the protection of citizens vs. need to further choice of consumers. Increasing power of global media + the rise of convergent technologies = traditional regulation at risk. 2 of 4 Hesmondhalgh: Cultural Theory Cultural industries minimisee riska and maximise audience through vertical and horizontal intergration and formatting of products. Conglomerates operate across many industries. Potential of internet contained by incorporation into a large profit oriented set of cultural industries. 3 of 4 Intergration Horizontal Intergration: The Expansion of an industry at the same level of the supply chain. Vertical Intergration: The expansion of an industry across multiple or all levels of supply and distribution of a product. 4 of 4
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