MAY 2016 Marketing First Half

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  • Created by: Mulenga
  • Created on: 08-05-18 22:05
A product’s packaging is considered to be part of the:
c) Actual product
1 of 9
1. Advertising usually facilitates two-way communication with the audience 2. Advertising is personal 3. Advertising is relatively inexpensive compared to other promotional methods 4. Advertising can be used to build up a long-term image of a brand
d) 4
2 of 9
Often when a company introduces a new product or line extension, its promotion will focus on _______ in order to initiate the product-adoption process.
a) Creating awareness
3 of 9
Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. After the cereal begins to appear in these new markets, the company increases its promotion expenditure to check competition. Kellogg's is in the _____
c) Growth
4 of 9
Within the Product Life Cycle concept, when will the numbers of new customers entering a market start to decrease?
c) Maturity
5 of 9
A brand name is part of the:
c) Actual product
6 of 9
A direct-response information form found in a magazine advertisement that allows customers to send for more information has a primary objective of __________.
d) Identifying prospects
7 of 9
Because practically all marketers provide some services, ______ typically do not exist in today's business environment.
a) Pure goods
8 of 9
Marketing mix planning begins with ________.
a) Building an offering that brings value to target customers
9 of 9

Other cards in this set

Card 2

Front

1. Advertising usually facilitates two-way communication with the audience 2. Advertising is personal 3. Advertising is relatively inexpensive compared to other promotional methods 4. Advertising can be used to build up a long-term image of a brand

Back

d) 4

Card 3

Front

Often when a company introduces a new product or line extension, its promotion will focus on _______ in order to initiate the product-adoption process.

Back

Preview of the front of card 3

Card 4

Front

Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. After the cereal begins to appear in these new markets, the company increases its promotion expenditure to check competition. Kellogg's is in the _____

Back

Preview of the front of card 4

Card 5

Front

Within the Product Life Cycle concept, when will the numbers of new customers entering a market start to decrease?

Back

Preview of the front of card 5
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