More cards in this set

Card 6

Front

A brand name is part of the:

Back

Preview of the front of card 6

Card 7

Front

A direct-response information form found in a magazine advertisement that allows customers to send for more information has a primary objective of __________.

Back

Preview of the front of card 7

Card 8

Front

Because practically all marketers provide some services, ______ typically do not exist in today's business environment.

Back

Preview of the front of card 8

Card 9

Front

Marketing mix planning begins with ________.

Back

Preview of the front of card 9