Mass Media

?
What is Mass Media?
Mass media is a wide range of communication that reaches large audience around the world. They are split into two groups for example- Traditional media and New media.
1 of 21
What is Traditional Media?
Traditional media is an older type of media that usally targets the older generation. They would use- books,newspaper(paper form), radio and cable TV.
2 of 21
What is New Media?
New Media is new technology that has been targeted for the younger generation such as: Phones, digital TV, Computers, video games and DVDs.
3 of 21
What is the Broadcasting?
Broadcasting includes TV and radio. Some publicity funded some in private. Public broadcasting is through the BBC which is funded by TV license. Private commerical advertising is funded through advertsing too.
4 of 21
What is the idea of press?
The press includes newspaper and magazines. In Britain it is privatetly owned and are profited by making buisnesses. It is financed through advertising income and sales. They are in competition with others constantly.
5 of 21
Give an example of a daily newspaper?
The Sun
6 of 21
Give an example of a weekly newspaper?
The Saturday paper
7 of 21
Give an example of a national paper?
The Nation- Wide paper
8 of 21
What are regional papers?
They are paper that are made in specific area.
9 of 21
What is a local paper?
Local paper is made in an area taht is close to where we live.
10 of 21
What are quality broadsheet newspaper?
They are more serious, detailed and has less pictures inside of the newspapers.
11 of 21
What are middle market newspapers?
They contain serious news as well as gossip within the paper.
12 of 21
What is a broadsheet?
It is a newspaper that is double the normal size of newspapers.
13 of 21
What is Digitisation?
The process of using digital technology in everyday life for example- we can use moblie phones and watch TV for our own enetertainment.
14 of 21
What is interactivity?
This is the process of interacting with technology in order to get people to enjoy and explore different things e.g X factor press the button.
15 of 21
What does convergence mean?
Convergence means coming together digitally with somone else e.g if you can connect with online with people.
16 of 21
What is the meaning of internet?
Internet means the large system of connected computer around the world that allows people to share information and communication with each other regardless of where you are.
17 of 21
What is the Digital Divide?
Digital Divide is the divide between people who benefit from using digital technology and people who do not use it. Young people mostly benefit from it.
18 of 21
What is the Hyperdermic Syringe model theory?
The idea that the audience are passive receivers of images and messages displayed in the media. The "sringe" is full of media content and "injects" it into the audience directly.
19 of 21
What is moral panic or deviancy amplication?
The media reaction to social groups or activites which are defined as threating social values. As a result they create anxiety amongst the general public. Newspapers play a key role in creating the moral panic.
20 of 21
What is deviancy amplication?
Behaviour that breaks the norms of society being made bigger, largers due to mass media.
21 of 21

Other cards in this set

Card 2

Front

What is Traditional Media?

Back

Traditional media is an older type of media that usally targets the older generation. They would use- books,newspaper(paper form), radio and cable TV.

Card 3

Front

What is New Media?

Back

Preview of the front of card 3

Card 4

Front

What is the Broadcasting?

Back

Preview of the front of card 4

Card 5

Front

What is the idea of press?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Sociology resources:

See all Sociology resources »See all Mass media resources »